In the budget in April, the chancellor Alistair Darling announced that children with a disability will get an extra £100 per year towards their Child Trust Fund. This will be £200 per year for those children with a severe disability.
The Child Trust Fund began in 2005, and is a scheme whereby the government give parents of each new born child a £250 voucher to invest on behalf of the child. Family and friends can add an extra £1200 per year towards the fund, and an extra £250 is added by the government when a child turns seven. The child cannot touch the Child Trust Fund, until their eighteenth birthday, when they can do with it as they please. The Child Trust Fund is designed to give young adults a head start in life.
With the extra amount for disabled children, it means that an extra £2,900 would have been invested on behalf of a disabled child by the time he/she has turned eighteen. This will be £5,800 for severely disabled children. If it has been invested well it could be significantly higher by that time.
This is obviously good news for a disabled child once he/she turns eighteen. It could be questioned though, whether this is the best use of the money. Those with disabilities need extra help, but there may be better ways of helping them. A child with a disability needs more help now, and not being able to touch the money until they are eighteen will not solve that problem. Many would argue that the government are taking the easy way out by throwing money at the problem without thinking of schemes that benefit those in need.
Giving a flat rate of £100 a year for most disabled children and £200 for severely disabled may also be misusing the money. It is not focussing on methods of improving the assistance disabled children get, but just giving each individual child an equal amount (although there are two categories). Surely there are more than two levels of disability, and therefore each child should be helped on a more individual basis. There are, of course, other schemes that are used to help disabled children, but more money spent in these areas may have been a more useful option than spending it on the Child Trust Fund. The needs of the disabled are about services and facilities, and not just about pure money. These services and facilities cost money, and this is where it should be going. Once eighteen the money can be used however the beneficiary wishes, so may not be used to help them with their disability anyway.
The one advantage of this money being put towards the Child Trust Fund is that it will be worth more when it comes to the child using the money. £100 spent now is only £100, while the accumulation of all this money plus interest over many years could be significantly more.
Andrew Marshall ©
Child Trust Fund
Friday, May 15, 2009
Friday, May 8, 2009
5 reasons to choose Medical Consulting Rooms
Consulting Rooms can be renting for a variety of Medical Purposes. Among them are chiropracty, physiotherapy, psychiatry, and complementary therapies. There are many advantages to renting Medical Consulting Room, whether part-time or full-time, short-term or long-term.
CAN RENT ON A SHORT TERM BASIS
If you only need to rent a Consulting Room for a short period, this can be done at a relatively low cost. Long term leases are not usually necessary. Therefore if you only need it for 3 months, you only pay for three months. If you are only practicing in a certain area on a short term basis, or are waiting for more permanent premises to be ready or refurbished this could suit you.
CAN BE USED FOR REGULAR EVENTS
If you have a clinic once a week, you can rent a consulting room just for the session that you choose. You do not have to pay anything for the period you are not using the premises. This could save a huge amount. These Consulting Rooms are useful if you work in one geographic area regularly, while practicing in another area on a part-time basis. If you spend half of the week in one place, and half in another, renting a Consulting Room in each could prove beneficial.
MAY BE EQUIPPED
Consulting rooms that are specifically for hire for medical purposes are sometimes equipped with medical equipment. This will depend on the specific premises you choose, but they may have none, some or much of the equipment you need. If these are not already in the rooms, they may be available for hire, for a lesser price than if hired from elsewhere. General office equipment, such as computers are usually supplied.
USED FOR DIVERSE PURPOSES
Consulting Rooms aren’t usually used for a specific medical purpose. Therefore, whichever type of medical practice you are involved in, the consulting rooms will probably be appropriate.
COULD SUIT YOUR TYPE OF PRACTICE
Although most Consulting Rooms are intended to be used for diverse purposes, some are for specific purposes. If this is your area of expertise, this could be beneficial as they will most probably come with certain equipment that will be suitable to you, which could help your costs. The other advantage is that those specific Consulting Rooms may have a good reputation for this type of practice, and therefore could help bring you clients. If they are primarily used for a specific practice that is not in your area, this does not mean they are exclusively used for this, and you cannot rent them. This will vary from place to place.
Andrew Marshall ©
Consulting Rooms London
CAN RENT ON A SHORT TERM BASIS
If you only need to rent a Consulting Room for a short period, this can be done at a relatively low cost. Long term leases are not usually necessary. Therefore if you only need it for 3 months, you only pay for three months. If you are only practicing in a certain area on a short term basis, or are waiting for more permanent premises to be ready or refurbished this could suit you.
CAN BE USED FOR REGULAR EVENTS
If you have a clinic once a week, you can rent a consulting room just for the session that you choose. You do not have to pay anything for the period you are not using the premises. This could save a huge amount. These Consulting Rooms are useful if you work in one geographic area regularly, while practicing in another area on a part-time basis. If you spend half of the week in one place, and half in another, renting a Consulting Room in each could prove beneficial.
MAY BE EQUIPPED
Consulting rooms that are specifically for hire for medical purposes are sometimes equipped with medical equipment. This will depend on the specific premises you choose, but they may have none, some or much of the equipment you need. If these are not already in the rooms, they may be available for hire, for a lesser price than if hired from elsewhere. General office equipment, such as computers are usually supplied.
USED FOR DIVERSE PURPOSES
Consulting Rooms aren’t usually used for a specific medical purpose. Therefore, whichever type of medical practice you are involved in, the consulting rooms will probably be appropriate.
COULD SUIT YOUR TYPE OF PRACTICE
Although most Consulting Rooms are intended to be used for diverse purposes, some are for specific purposes. If this is your area of expertise, this could be beneficial as they will most probably come with certain equipment that will be suitable to you, which could help your costs. The other advantage is that those specific Consulting Rooms may have a good reputation for this type of practice, and therefore could help bring you clients. If they are primarily used for a specific practice that is not in your area, this does not mean they are exclusively used for this, and you cannot rent them. This will vary from place to place.
Andrew Marshall ©
Consulting Rooms London
Thursday, April 30, 2009
Advantages & Disadvantages of Colocation
Colocation is a type of internet server hosting. With Colocation, companies buy rack space in a Data Centre and store their own server equipment there. These Data Centre’s are facilities purpose built for this purpose. It is a way for companies running there own servers, but not having to have them on the site of their own business. Multiple customers are located at these Data Centre’s, but each own their own rack space and server’s. There are both advantages and disadvantages to Colocation, compared with hosting your own server on site, or just basic web hosting.
Bandwidth is cheaper in a Colocation Centre than it would be if you hosted your own Server. As bandwidth is shared between many servers, the cost is reduced. This also has the advantage of there being extra bandwidth should it be necessary. Unlike managed hosting, with Colocation you own your server and therefore have control over it, and can upgrade if you want to. There are large power and mechanical systems, and due to this website speeds can be much quicker. Having your server based away from your own site means that your internal networks are freed up and can be used for other purposes. As colocation centres specialise in this area there are superior backup protection in case of any problems. If the is a power failure, for example, there is unlikely to be the same issues as there would be if you were hosting your own server. This means websites can continue to run. Colocation can be beneficial to small business, who want some of the features of a large IT department without the high costs. Most centres have the facility for customers to pay extra to have their server managed and maintained. Servers are kept in a safe environment at Colocation Centres. There is security, and servers are kept in a fire safe and temperature controlled environment.
As with most things, Colocation has disadvantages as well as advantages. It may be cheaper than hosting your own server, but it is more expensive than basic web hosting. Therefore if web hosting is all that is required, then that is the best option. There is an initial cost involved as you have to pay for both the rack space at the data centre and the server itself. Once you have outlaid these initial costs, you still need to pay for bandwidth, usually on a monthly basis. This cost will vary depending on the amount of bandwidth that has been used. If a particularly large amount of data has been transferred during the month, then you could have quite a large increase in costs that month. Of course, this can also work the other way, with the cost being less than expected. As the prices fluctuate month on month you don’t have the security of knowing the exact amount you will be spending. Unlike Managed Hosting, you also have to pay whenever your server equipment needs updating. One of the benefits of having your server located at your own site is that it is there with you, whenever you need it. This is not the case with Colocation, and you will need to travel to the Data Centre when you need to perform any tasks. Unless you pay someone else to do it for you, you have to maintain your own server equipment, much like hosting you own server, but unlike managed hosting.
There are many things to take into consideration when deciding whether or not Colocation is best for your business. You need to take costs, practicalities and the amount of control you have into consideration. Colocation can be a very good alternative to web hosting or managed hosting, depending on your own individual needs.
Andrew Marshall ©
Bandwidth is cheaper in a Colocation Centre than it would be if you hosted your own Server. As bandwidth is shared between many servers, the cost is reduced. This also has the advantage of there being extra bandwidth should it be necessary. Unlike managed hosting, with Colocation you own your server and therefore have control over it, and can upgrade if you want to. There are large power and mechanical systems, and due to this website speeds can be much quicker. Having your server based away from your own site means that your internal networks are freed up and can be used for other purposes. As colocation centres specialise in this area there are superior backup protection in case of any problems. If the is a power failure, for example, there is unlikely to be the same issues as there would be if you were hosting your own server. This means websites can continue to run. Colocation can be beneficial to small business, who want some of the features of a large IT department without the high costs. Most centres have the facility for customers to pay extra to have their server managed and maintained. Servers are kept in a safe environment at Colocation Centres. There is security, and servers are kept in a fire safe and temperature controlled environment.
As with most things, Colocation has disadvantages as well as advantages. It may be cheaper than hosting your own server, but it is more expensive than basic web hosting. Therefore if web hosting is all that is required, then that is the best option. There is an initial cost involved as you have to pay for both the rack space at the data centre and the server itself. Once you have outlaid these initial costs, you still need to pay for bandwidth, usually on a monthly basis. This cost will vary depending on the amount of bandwidth that has been used. If a particularly large amount of data has been transferred during the month, then you could have quite a large increase in costs that month. Of course, this can also work the other way, with the cost being less than expected. As the prices fluctuate month on month you don’t have the security of knowing the exact amount you will be spending. Unlike Managed Hosting, you also have to pay whenever your server equipment needs updating. One of the benefits of having your server located at your own site is that it is there with you, whenever you need it. This is not the case with Colocation, and you will need to travel to the Data Centre when you need to perform any tasks. Unless you pay someone else to do it for you, you have to maintain your own server equipment, much like hosting you own server, but unlike managed hosting.
There are many things to take into consideration when deciding whether or not Colocation is best for your business. You need to take costs, practicalities and the amount of control you have into consideration. Colocation can be a very good alternative to web hosting or managed hosting, depending on your own individual needs.
Andrew Marshall ©
Wednesday, April 29, 2009
Using the right Keywords
Using the right Keywords is crucial to any website. If you use the wrong keywords you may get few visitors, if any, or if you do, they might not be the right visitors. It is therefore very important that you know which keywords you want to use before you begin you SEO (Search Engine Optimisation). Your keywords are the terms that your potential visitors will use to find your website. Therefore using the keywords that give a clear idea of what you site is about is crucial.
First of all you need to make sure you know which keywords are searched for in relation to a site like yours. You don’t want to pick keywords that nobody searches for, or else you’ll end up getting little traffic. There are several tools that you can use to find out roughly the number of search there are for different terms. These include Google’s tool at adwords.google.com and wordtracker.com. You shouldn’t try to second guess which terms people use; just because you would use a particular term doesn’t mean that other will. It is not just about finding terms that generate a lot of searches; you need to make sure they are terms used by people who are looking for the service you are offering. In other words you need the right type of visitors. If you run a web design agency, you want visitors who are looking for a website to be designed for them. If they don’t want a website then they are of no good to you. You need to make sure the keywords you choose describe your services.
The most common searches are not always the best though. A very competitive term that many Internet users search for will be difficult to rank highly for. A less competitive term, which is still searched for in decent number, could be much more useful. It is better to get 20% of 1 million visitors, than 1% of 10 million.
Long tail keywords can be very useful. Long tail keywords are terms of more the two words. Research shows that those using long tail keywords are more likely to purchase something. They are looking for something specific, because it is something specific they are looking to buy. For example if someone types into Google ‘Ford Couga’, they are probably searching for this model of car because they are looking to purchase one. Therefore long tail keywords that match you services, but are searched for, could be of use.
Keywords relating to geographical location are something else that could be useful. People often search for services within their local area. This of course is dependant on what type of service you offer. When people search for restaurants for example, they are probably looking for a restaurant in a certain area. Therefore optimising for the term ‘Indian Restaurant Salisbury’ would be more beneficial than simply ‘Indian Restaurant’.
There are many things to take into consideration when choosing your keywords. You need to research your keywords very carefully, making sure the terms you choose are searched for, and could bring you the type of visitors you want.
Andrew Marshall ©
First of all you need to make sure you know which keywords are searched for in relation to a site like yours. You don’t want to pick keywords that nobody searches for, or else you’ll end up getting little traffic. There are several tools that you can use to find out roughly the number of search there are for different terms. These include Google’s tool at adwords.google.com and wordtracker.com. You shouldn’t try to second guess which terms people use; just because you would use a particular term doesn’t mean that other will. It is not just about finding terms that generate a lot of searches; you need to make sure they are terms used by people who are looking for the service you are offering. In other words you need the right type of visitors. If you run a web design agency, you want visitors who are looking for a website to be designed for them. If they don’t want a website then they are of no good to you. You need to make sure the keywords you choose describe your services.
The most common searches are not always the best though. A very competitive term that many Internet users search for will be difficult to rank highly for. A less competitive term, which is still searched for in decent number, could be much more useful. It is better to get 20% of 1 million visitors, than 1% of 10 million.
Long tail keywords can be very useful. Long tail keywords are terms of more the two words. Research shows that those using long tail keywords are more likely to purchase something. They are looking for something specific, because it is something specific they are looking to buy. For example if someone types into Google ‘Ford Couga’, they are probably searching for this model of car because they are looking to purchase one. Therefore long tail keywords that match you services, but are searched for, could be of use.
Keywords relating to geographical location are something else that could be useful. People often search for services within their local area. This of course is dependant on what type of service you offer. When people search for restaurants for example, they are probably looking for a restaurant in a certain area. Therefore optimising for the term ‘Indian Restaurant Salisbury’ would be more beneficial than simply ‘Indian Restaurant’.
There are many things to take into consideration when choosing your keywords. You need to research your keywords very carefully, making sure the terms you choose are searched for, and could bring you the type of visitors you want.
Andrew Marshall ©
Tuesday, April 28, 2009
Why Beaty Therapy Courses are Important
We often hear the term ‘Mickey Mouse’ course branded around when discussions about higher education take place. Certain types of courses seem to have got this tag as people don’t seem to think they are relevant, and think students are only studying them to mess around, or for something to do before going into a career. Beauty Therapy courses are one of the courses that are often spoke about in this way. This is unfair on these courses though, as well as the people studying them. Gone are the days when a Maths or Science degree was what everyone wanted to do, although relatively few jobs directly relate to them. Sure Maths and/or Science are relevant in some ways to almost every job, but a degree in the area isn’t usually necessary. There is nothing wrong with courses, such as Beauty Therapy, that directly relate to an area of employment.
Beauty Therapy courses give students relevant and practical knowledge of different techniques that can then be used to treat clients. As well as learning the theory behind what they are doing, they perform the treatments, which is a very useful learning experience. Courses such as this are beneficial to clients as well. When they are treated by someone with the relevant qualifications, they feel confident that they are being seen by someone who has the skills to do the job successfully.
As with many practical subjects, there are many different types of Beauty Therapy Courses. These include college courses, part-time courses and short, intensive courses. Among the many part-time courses available is the VTCT NVQ Level 2 course at Warwickshire College. This course comprimises of a one-year full-time, part theory and part practical course. As well as learning about Beauty Therapy itself, students also learn about other areas, such as I.T. and communication that will be helpful if working in a beauty salon. Part-time courses are a popular alternative. The one at Derby College, for example, works on just 3 hours a week. This is obviously over a longer period of time, but suites people who are in full-time work or have other commitments.
As well as the traditional College courses, a relatively new way for courses to be organised is for students to take a shorter, more intense course. The Beauty Therapy Course with Open Beauty Learning is an example of this. At Open Beauty Learning, each individual module is taken separately. These usually run over two intensive days. Therefore students can study only one module if they choose, or the modules they feel are necessary to acquire the skills they are looking for. Students can gradually complete all the modules at their own pace to work towards a VTCT NVQ award if they choose to do so.
All these courses teach students many practical areas of Beauty Therapy, and prepare them for employment within this sector. They can develop the skills necessary to work in a beauty therapy salon, health spa, hotel, cruise liner, or start their own business. Therefore a course like this being described as worthless is not accurate, as it is preparing students for employment.
Andrew Marshall ©
Beauty Therapy courses give students relevant and practical knowledge of different techniques that can then be used to treat clients. As well as learning the theory behind what they are doing, they perform the treatments, which is a very useful learning experience. Courses such as this are beneficial to clients as well. When they are treated by someone with the relevant qualifications, they feel confident that they are being seen by someone who has the skills to do the job successfully.
As with many practical subjects, there are many different types of Beauty Therapy Courses. These include college courses, part-time courses and short, intensive courses. Among the many part-time courses available is the VTCT NVQ Level 2 course at Warwickshire College. This course comprimises of a one-year full-time, part theory and part practical course. As well as learning about Beauty Therapy itself, students also learn about other areas, such as I.T. and communication that will be helpful if working in a beauty salon. Part-time courses are a popular alternative. The one at Derby College, for example, works on just 3 hours a week. This is obviously over a longer period of time, but suites people who are in full-time work or have other commitments.
As well as the traditional College courses, a relatively new way for courses to be organised is for students to take a shorter, more intense course. The Beauty Therapy Course with Open Beauty Learning is an example of this. At Open Beauty Learning, each individual module is taken separately. These usually run over two intensive days. Therefore students can study only one module if they choose, or the modules they feel are necessary to acquire the skills they are looking for. Students can gradually complete all the modules at their own pace to work towards a VTCT NVQ award if they choose to do so.
All these courses teach students many practical areas of Beauty Therapy, and prepare them for employment within this sector. They can develop the skills necessary to work in a beauty therapy salon, health spa, hotel, cruise liner, or start their own business. Therefore a course like this being described as worthless is not accurate, as it is preparing students for employment.
Andrew Marshall ©
Friday, April 24, 2009
Importance of SEO
Search Engine Optimisation, or SEO, is a very important aspect of the Internet that is often not taken into consideration. SEO is the optimisation of web pages so they appear high in the search engine (e.g. Google, Yahoo, MSN) rankings. The search engines will not automatically find you unless SEO has been performed on your site.
A lot of businesses put much consideration into a new website without ever thinking about Search Engine Optimisation. They often spend a lot of money on getting their website developed and end up with a nice website that they hope will generate a lot of revenue. Many of them don’t think about marketing their website though. They don’t even take SEO into consideration. If a website is not optimised for the search engines then all the time, money and effort that has gone into designing the site could go to waste.
Online there are millions of competitors from all over the world. In comparison a High Street shop only has a few competitors. The advantage of the High Street is that potential customers are only going to pass a few shops, and even fewer that are direct competition that sell similar products. The Internet, though, has the advantage that your businesses can be reached from anywhere in the world. This is one of the reasons why SEO is so important. Little or no optimisation means that your site will appear nowhere compared to the millions of competitors. Good optimisation however, can put your site towards the top of the search engine results, and therefore people searching from all over the globe can find you and use your products or services. You won’t sell anything if people can’t find you, but if they can you could be sitting on a gold mine.
One of the first things most people think about when starting a new businesses is marketing. They realise that without marketing there businesses will not be visible to the public. However, people often do not think the same way when it comes to a website. SEO is a type of marketing, and it is necessary if you want you website to be visible. There are of course other ways of marketing a website, but SEO is the most effective. Relatively few people type a website’s address directly into their browser, even if they know which company they are searching for. They will usually enter into a search engine the company name or a term related to it. And of course most people are looking for a product or service, or information and do not have a particular website in mind. Therefore it is important to be found for search terms that are related to your business.
In a way SEO can be likened to paying rent for a shop in the High Street. To get the best position in the High Street you need to pay more rent, and your web pages need to be optimised to be in the best positions in the search engines.
Andrew Marshall ©
A lot of businesses put much consideration into a new website without ever thinking about Search Engine Optimisation. They often spend a lot of money on getting their website developed and end up with a nice website that they hope will generate a lot of revenue. Many of them don’t think about marketing their website though. They don’t even take SEO into consideration. If a website is not optimised for the search engines then all the time, money and effort that has gone into designing the site could go to waste.
Online there are millions of competitors from all over the world. In comparison a High Street shop only has a few competitors. The advantage of the High Street is that potential customers are only going to pass a few shops, and even fewer that are direct competition that sell similar products. The Internet, though, has the advantage that your businesses can be reached from anywhere in the world. This is one of the reasons why SEO is so important. Little or no optimisation means that your site will appear nowhere compared to the millions of competitors. Good optimisation however, can put your site towards the top of the search engine results, and therefore people searching from all over the globe can find you and use your products or services. You won’t sell anything if people can’t find you, but if they can you could be sitting on a gold mine.
One of the first things most people think about when starting a new businesses is marketing. They realise that without marketing there businesses will not be visible to the public. However, people often do not think the same way when it comes to a website. SEO is a type of marketing, and it is necessary if you want you website to be visible. There are of course other ways of marketing a website, but SEO is the most effective. Relatively few people type a website’s address directly into their browser, even if they know which company they are searching for. They will usually enter into a search engine the company name or a term related to it. And of course most people are looking for a product or service, or information and do not have a particular website in mind. Therefore it is important to be found for search terms that are related to your business.
In a way SEO can be likened to paying rent for a shop in the High Street. To get the best position in the High Street you need to pay more rent, and your web pages need to be optimised to be in the best positions in the search engines.
Andrew Marshall ©
Wednesday, April 22, 2009
Web Design - Think about the Visitor
A website has become an integral part in the running of businesses of all types and sizes. A good website, though, must be visitor friendly. If the visitor cannot understand what the site is trying to say, and cannot navigate around the site, then it is not able to serve its purpose. Before designing a website you need to know your audience and what they will be looking for.
The average internet user looks at a website for 10 seconds before deciding whether to read on or leave. That means that your website needs to attract the visitor’s attention very quickly. It can’t be too bland. The general design and colour scheme can be very important in the success or lack of success of a website. The design needs to be easy on the eye so it is not difficult to read. An attractive design can attract the visitor and cause them to stay and read on.
Clarity can be one of the most important factors. If the site, and more specifically the text, is not clear then the visitor will soon give up and leave. How often have you looked at a website, seen a messy design and text you can’t easily read, and left right away to look elsewhere. It doesn’t matter how many visitors view you website if they all leave within the first 10 seconds, and visit a competitor instead. Lots of banner ads that get in the way of what the visitor is trying to find is something that will loose you visitors. People don’t want to navigate around adverts and scroll past them to reach what they are looking for. Another thing that can frustrate visitors is big files, such as videos, that take a long time to load but will not benefit them. If you want videos on the site, it might be best if the visitor needs to click the play button to view them rather than them playing automatically. This will cause the page to load quicker, and is less likely to cause the visitor to loose patience and leave.
It is important that your website clearly presents the information on the site. If it is an information site, then the text needs to be easy to read so visitors can quickly find the information they want. If you provide a service it needs to be clear what service you offer. Concise text is always something you should look for. All the text on the site must be easy to read and understand. Links also need to be clear, and take visitors where they want to go. There is nothing more frustrating when viewing a website than clicking on a link that seems like it is going somewhere where it isn’t.
The most important factor before designing a new website is that you know who your audience will be. If you know the audience then you can make sure that you give them what they want. When designing you site you need to always keep your audience in mind.
Andrew Marshall ©
The average internet user looks at a website for 10 seconds before deciding whether to read on or leave. That means that your website needs to attract the visitor’s attention very quickly. It can’t be too bland. The general design and colour scheme can be very important in the success or lack of success of a website. The design needs to be easy on the eye so it is not difficult to read. An attractive design can attract the visitor and cause them to stay and read on.
Clarity can be one of the most important factors. If the site, and more specifically the text, is not clear then the visitor will soon give up and leave. How often have you looked at a website, seen a messy design and text you can’t easily read, and left right away to look elsewhere. It doesn’t matter how many visitors view you website if they all leave within the first 10 seconds, and visit a competitor instead. Lots of banner ads that get in the way of what the visitor is trying to find is something that will loose you visitors. People don’t want to navigate around adverts and scroll past them to reach what they are looking for. Another thing that can frustrate visitors is big files, such as videos, that take a long time to load but will not benefit them. If you want videos on the site, it might be best if the visitor needs to click the play button to view them rather than them playing automatically. This will cause the page to load quicker, and is less likely to cause the visitor to loose patience and leave.
It is important that your website clearly presents the information on the site. If it is an information site, then the text needs to be easy to read so visitors can quickly find the information they want. If you provide a service it needs to be clear what service you offer. Concise text is always something you should look for. All the text on the site must be easy to read and understand. Links also need to be clear, and take visitors where they want to go. There is nothing more frustrating when viewing a website than clicking on a link that seems like it is going somewhere where it isn’t.
The most important factor before designing a new website is that you know who your audience will be. If you know the audience then you can make sure that you give them what they want. When designing you site you need to always keep your audience in mind.
Andrew Marshall ©
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